Journal Articles:

• Brendl, C. M., Chattopadhyay, A., Pelham, B. W., & Carvallo, M. (2005). Name letter branding: Valence transfers when product specific needs are active. Journal of Consumer Research, 32, 405-415.
• Brendl, C. M., Higgins, E. T., & Lemm, K. M. (1995). Sensitivity to varying gains and losses: The role of self-discrepancies and event framing. Journal of Personality and Social Psychology, 69, 1028-1051.
• Brendl, C. M., Markman, A. B., & Messner, C. (2005). Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point. Journal of Experimental Social Psychology, 41, 346-368.
• Brendl, C. M., Markman, A. B., & Messner, C. (2003). The devaluation effect: Activating a need devalues unrelated objects. Journal of Consumer Research, 29, 463-473.
• Dai, X., Brendl, C.M., & Ariely, D. (in press). Wanting, liking, and preference construction. Emotion.
• Markman, A. B., Brendl, C. M., & Kim, K. (2007). Preference and the specificity of goals. Emotion, 7, 680-684.

Other Publications:

• Markman, A. B., & Brendl, C. M. (2005). Goals, policies, preferences, and actions. In F. R. Kardes, P. M. Herr, & J. Nantel (Eds.), Applying social cognition to consumer-focused strategy (pp. 183-200). Mahwah, NJ: Lawrence Erlbaum Associates.